Blog video post.
Neuroaesthetics and biophilia
Thanks to neuroaesthetics and biophilia, conceiving also becomes taking care of well-being.by: Sayi Camara
3D transforms the way we design, present and live architectural spaces. For a curious creative, it offers a platform where art, function and technology meet — now with a solid scientific foundation, thanks to studies in AI, virtual reality, neuroaesthetics, BIM, and more.
3D visualization, more than a simple rendering, is a powerful communication tool. It allows you to create animated walkthroughs, test materials, lighting, textures, or design realistic spaces in real time. The emergence of technologies such as real-time rendering, virtual reality (VR) and immersive interfaces has transformed design practice.
Source: https://www.archdaily.com
Dans l’éducation ou les projets communautaires, la 3D facilite la compréhension des plans et favorise l’engagement public — un levier puissant pour convaincre et fédérer.
Source: https://www.eliterooter.com
Source: https://www.ikarusdelta.com
Generative AI A recent review explores how models like GANs, VAE and DDPM can intervene at different stages of architectural design (facades, plans, shapes, styles), offering an entry point to quickly create visual and inspiring prototypes.
Source: https://arxiv.org
Research shows how the integration of virtual and augmented reality with BIM raises the standards of architectural visualization throughout the building’s life cycle. In interior architecture, VR is mainly used for the design phase, while AR is more mobilized during construction.
Source: https://arxiv.org
An article from the end of 2023 presents a method using semantic annotation and 3D modeling via point clouds, allowing to automatically recognize doors, windows, and walls, while accelerating the process (several seconds saved per element) and by improving the conceptual efficiency.
Source: https://sciendo.com/article/10.2478
Moreover, 3D visualization helps to refine spatial planning, test materials, simulate lighting, reduce design errors, improve communication and strengthen the emotional impact a true catalyst in customer experience and efficiency.
Source: https://www.zealousxr.com
Source: https://colossis.io
The AR promotes a better understanding of the link between the real exterior and virtual BIM models. During presentations, stakeholders can visualize the structures integrated into their environment, reducing error costs and improving collaboration.
3D visualization also facilitates heritage preservation projects, natural light simulation, environmental analysis, and strengthens sensitivity to the ecological context.
Source: https://www.eliterooter.com
This discipline, associated with neuroscience and psychology, examines how light, color, textures, and shapes emotionally influence individuals. Thanks to devices such as brain imaging, it is now possible to scientifically measure these reactions.
Source: https://www.architecturaldigest.com
Sensory exposures show how colors influence our mood and cognition—for example, cool hues promote concentration, warm tones emotional comfort.
Source: https://www.ft.com/content
Biophilic design and fractal patterns integrated into architectural spaces reduce stress and stimulate well-being. Studies notably demonstrate beneficial effects such as reduced blood pressure, better memory and faster psychological recovery.
Source: https://en.wikipedia.org
3D in architecture—whether interior or exterior — is much more than a visual technique: it’s a powerful convergence between creativity, science and human experience. Intelligent digital tools, sensory immersion and scientific foundations today anchor design in an approach that is both aesthetic, effective and caring.
Thanks to neuroaesthetics and biophilia, conceiving also becomes taking care of well-being.by: Sayi Camara