Central Park Puppies - Online puppy store

With the coronavirus pandemic, the owner of CPP needed a better way to approach his buyers because, at that time, there were travel restrictions which could lead businesses to lose their customers and sell. Especially for companies like this, where the customer must visit the shop, check the item or service they need to buy, and verify before making the purchase decision. To make sure the customers can have the best experience throughout online shopping, He wanted to redesign his old store website. Here are the two main issues that I discovered on the old website. UIs are not up to date The website isn’t up to date and aligns with current UI trends, which makes the site looks unattractive. Lack of details Even though the site shows many details about the company and puppies, more is needed to convince a buyer. Sections like customer testimonials and seeing more puppies’ images are necessary.

SOLUTION

I did an entire website redesign by taking the existing website content structure as a baseline. Throughout the design process, I’ve added some sections that I thought were good. We had to rewrite the website content according to the new layout. I also had to refine the images to match the UI. I made the new design fully mobile responsive. During this process, there’s one more thing that I had to pay attention to. That was the brand identity. CPP had its brand guideline, and I didn’t want to change them. But I did some refinements to make it more usable, and with that help, I created many more unique designs for this project. Here are a couple of pages that I’ve done.

Takes a lot of steps to register, no proper search for parking, unclear if you will pay by minutes or by hours, not clear how the parking and paying process goes, only a few parking locations available, cumbersome user interface.by: Sayi Camara